Papa John’s fights neo-Nazi backlash with middle-finger emoji

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BTW

Papa John’s late Tuesday decided to tweet a middle-finger emoji aimed at neo-Nazis who are—reportedly—co-opting the chain pizza.

The tweets follow recent statements from CEO John Schnatter (a.k.a. Papa), who blamed national anthem football protests for a sharp decrease in pizza sales this month. Since 2010, Papa John’s has been the official pizza of the NFL.

When the pizza giant’s anti-protest stance was made public, some white supremacists took it as a sign to re-name the brand as the “official pizza of the alt-right.”

In an effort to move on from backlash, the official Twitter account, @PapaJohns, crafted a three-part message aimed to clear any confusion about recent events.

“We will work with the players and league to find a positive way forward. Open to ideas from all. Except neo-nazis –[middle finger] those guys,” read the third tweet.

It’s safe to say customers were far from pleased with this apology.

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