As advertisers flee from far-right Fox News host Sean Hannity over his defense of Roy Moore, Alabama’s Republican nominee for the U.S. Senate who stands accused of child sex assault, Hannity fans have found a bizarre way of showing their support: Smashing their own stuff.
So far, as CNBC detailed Sunday, at least five brands will stop advertising on Hannity: Keurig, 23 and Me, Realtor.com, Nature’s Bounty, and Eloquii. This has inflamed Hannity’s fans on Twitter, who’ve been calling for nationwide boycotts of those companies in retaliation. In particular, they’re targeting Keurig, a company that produces home coffee makers.
Donna, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
In a nutshell, a lot of Hannity fans are supposedly boycotting Keurig now—and even replacing or destroying ones they already own—in order to show their sharp displeasure with the company’s decision to abandon the Fox News firebrand.
Keurig, like the #NFL had forgotten who funds capitalism
That’s right, middle class people who ACTUALLY work.
Let’s give Them a Christmas they’ll never forget.
— PinkAboutIt 🇺🇸 (@Pink_About_it) November 12, 2017
Keurig is going after @seanhannity on orders from Media Matters.
You know what that means. #BoycottKeurig pic.twitter.com/5unQjwqatK
— The Columbia Bugle (@ColumbiaBugle) November 12, 2017
Caving to the left BS will cause your profits to cave. #BoycottKeurig low Christmas sales for you! I replace with @NinjaCoffeeBar pic.twitter.com/zqPIIVv0pj
— Dave Harley (@dcalrider) November 12, 2017
Liberal anti Trump companies like Keurig and the NFL do not understand that Trump voters are hard working and have all the cash 💰#boycottKeurig #boycottNFL #MAGA pic.twitter.com/17GJu3YkZU
— Trump Wrong World 🇺🇸 (@trumpwrongworld) November 12, 2017
You don’t even have to #BreakYourKeurig.. just use it for a month and let it take care of itself. @Keurig @seanhannity #StandWithHannity #Hannity #BoycottKeurig pic.twitter.com/oLdZtrTg8C
— Wild Bill (@wmmII88) November 12, 2017
#Keurig Think we aren’t serious? Think again!! pic.twitter.com/6nmn4FNiIH
— Jemila1 (@Jemila1) November 12, 2017
Here is my destroyed Keurig. I didn’t Video it, but evidence of it’s demise is clear.
YEEHAW!!! #BoycottKeurig pic.twitter.com/DMDjNsdmSA
— John Salisbury (@5Strat) November 12, 2017
I pulled an “Office Space” with my Keurig… Would be a shame if everyone else joined me in the Keurig Smash Challenge #BoycottKeurig #IStandWithHannity #SundayMorning pic.twitter.com/yEADeRC006
— Angelo John Gage (@AngeloJohnGage) November 12, 2017
Of course, the Keurig boycott attempt has also been met with some derision and mockery by progressives on social media, with some clearly pleased that more companies are running away from the controversial right-wing host.
*actually* real coastal elite liberals use a french press because the keurig cups are bad for the environment
— sean. (@SeanMcElwee) November 12, 2017
Fully owning Sicko Libs by:
1) vocally backing an accused child predator running for Senate
2) smashing my Keurig
3) never watching the NFL again
— Patrick Monahan (@pattymo) November 12, 2017
4) being constantly on the verge of diarrhea from only eating Papa John’s
5) buying Starbucks, but making them write “Trump” or “Merry Christmas” on the cup
— Patrick Monahan (@pattymo) November 12, 2017
if you had a keurig coffee machine in your house in the first place it is with a heavy heart that i inform you that you are already owned
— Erin Gloria Ryan (@morninggloria) November 12, 2017
Mushing slice after gummy slice of Papa John’s Pizza into my Keurig coffee maker to enrage Sen. Sheldon Whitehouse of Rhode Island.
— David Roth (@david_j_roth) November 12, 2017
Owning the libs this morning #BoycottKeurig pic.twitter.com/0tWzed6x2D
— Matt Novak (@paleofuture) November 12, 2017
this is the natural sequel to these guys owning the libs last year by buying cups of coffee under trump’s name at starbucks as some sort of … protest https://t.co/mWspShvzaQ
— maya kosoff (@mekosoff) November 12, 2017
The current rush of companies pulling ads from Hannity’s show is related to his recent commentary on the sexual misconduct allegations against Moore, currently running for U.S. Senate as a Republican against Democratic challenger Doug Jones.
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Moore, 70, has been publicly accused in a deeply sourced report from the Washington Post of having sexually pursued multiple teenage girls while in his early 30s, including a particularly detailed allegation that he molested a 14-year-old. In covering the allegations, Hannity―along with one of his guests, attorney Mercedes Colwin―questioned the motives of Moore’s accuser, speculating that she might have been lying and that she might be doing so for money.
Hannity also advised his viewers and listeners not to “rush to judgment” about the allegations and speculated that Moore’s alleged contact with teenagers could’ve been consensual. He later apologized, stating that he was only talking about his three accusers aged 16 to 18, not the 14-year-old.